Holland America Line Content Use Agreement
Please read the Content Use Agreement below and hit the "Accept" button to proceed.

Consent is hereby given to each travel agent engaged in marketing Holland America Line cruises and cruisetours ("Travel Agent"), to any other travel services provider ("Other Travel Services Provider"), and to each media company or organization ("Media Company") to:

(1) download for its limited, nonexclusive, United States and Canadian use, as set forth herein, copyright-protected photographs and intellectual property from the download pages of the web site registered to Holland America Line Inc. ("HAL") at "www.hollandamerica.com" (the "HAL Site"); and

(2) to scan into and use on the World Wide Web on-line site registered to Travel Agent (the "Travel Agent Site"), the Other Travel Services Provider (the "Other Travel Services Provider Site") or Media Company (the "Media Company Site") the full shot photographs of HAL ships and itinerary data and other cruise-related information from the most current domestic HAL brochure; and

(3) copy from disks or other mediums provided by HAL, for its limited, nonexclusive, worldwide use, as set forth herein, copyright-protected photographs and intellectual property of HAL,

specifically excluding from all such sources provided by HAL (a) any copyrighted-protected photographs taken by parties other than HAL, as noted near or beneath such photos, and (b) any and all photographs and text which show or name HAL employees or any other individuals. Travel Agents, Other Travel Services Providers and Media Companies are collective referred to in this Content Use Agreement as "Users" and the Travel Agent Sites, Other Travel Services Provider Sites and Media Company Sites are collectively referred to as the "Users Sites."

HAL further gives Users consent to use the following trademarks of HAL and its affiliates: HOLLAND AMERICA, HOLLAND AMERICA LINE, WESTOURS, HOLLAND AMERICA CRUISES, HOLLAND AMERICA TOURS, A SIGNATURE OF EXCELLENCE, AIRPLUS SERVICE, WAYFARER, SUNFARER, SEAFARER, WESTFARER, EASTFARER, MCKINLEY EXPLORER, ALASKA-YUKON EXPLORER, HALF MOON CAY, CLUB HAL, OCEANS APART, as well as the modern and antique ship design, in the Users Sites. HAL's trademarks and copyright-protected imagery, except for imagery specifically excluded hereunder, shall be referred to herein as the "Property."

HAL further consents to the Users creating a link to the HAL Site for review-only access by the public in the Users Sites for the purposes herein specified. In connection therewith, HAL gives Users its consent to modify the display of the Universal Resource Locator (URL) as it appears to the individual who publicly accesses the HAL Site through a Users Site and to add a window with the User's product name and site navigation keys.

As to Travel Agents, the uses permitted and consents given by and in this Content Use Agreement are expressly limited to those uses and activities that are directly related to the promotion by Travel Agent of cruises and cruisetours offered by HAL. As to Other Travel Services Providers, the uses permitted and consents given by and in this Content Use Agreement are expressly limited to those uses and activities that are directly related to providing information regarding the cruises and cruisetours offered by HAL. As to Media Companies, the uses permitted and consents given by and in this Content Use Agreement are expressly limited to those uses and activities that are directly related to preparing news or feature stories regarding the cruises and cruisetours offered by HAL. No other uses or activities with respect to the Property are permitted without the express prior written consent of HAL.

The consents given by HAL in this Content Use Agreement may be revoked by HAL at any time, with or without cause and with or without prior notice. Upon revocation, User agrees to promptly remove the Property from its User Site. Furthermore, upon revocation, User agrees to cease any activity being conducted by it in reliance upon this Content Use Agreement.

All right, title and interest in and to the Property and the goodwill associated therewith, including any that may attach in the future as a result of User's use thereof, is and will continue to be owned by HAL and/or one of its affiliates. User recognizes such ownership in HAL and its affiliates and agrees never to contest their title thereto or the validity of the trademark applications or registrations therefore filed or obtained by HAL or its affiliates.

HAL represents that the HAL Site and property contained therein do not infringe upon the copyright or other rights of any party. Notwithstanding the foregoing, HAL does not warrant against claims or actions by third parties for invasion of privacy, defamation or libel. User agrees to comply with HAL's instructions regarding use of the Property and agrees not to alter, modify or make derivative works of the Property, nor to use it in such a way or context that would tarnish, derogate or detract from HAL's reputation for high standards and quality or otherwise reflect unfavorably upon HAL or portray HAL in a negative light, as determined by HAL, in its sole discretion.

This Content Use Agreement does not confer any right to use the Property independently of the uses expressly authorized above, and the Property shall not be used to give the impression of HAL's sponsorship or approval of User's business or programs, nor on certificates or vouchers prepared by User.

The consents granted in this Content Use Agreement are conditioned upon (a) HAL approving the context in which the Property will be used in the User Site before finalization, and (b) the insertion of the appropriate trademark notice symbol ™ or ® adjacent to the trademarks at all reasonable times. HAL's failure to exercise any of its rights hereunder or otherwise in connection with the User Site or the HAL Site shall not be construed to be a waiver of any such rights. The rights granted to User under this Content Use Agreement are not assignable.

Any downloading, copying or use by User of any of the Property shall constitute acceptance by User of the terms and conditions of this Content Use Agreement.